What Is Billboard Advertising?
Billboards are best described as large posters that are utilised to advertise to market a company, brand, product, service, event, or campaign. Billboards aim to attract attention and show a message to drivers and pedestrians who pass by.
Billboard advertising uses a large print that is primarily centralised around the clients visible message. This message needs to be read and understood within seconds, it is stated that billboard advertisers have a vechile passengers attention for about six seconds! Thus, advertisers often include images that elicit emotions, by adding an emotion the viewers will be more likely to recall the advertisement due to an emotional response. Colour and recognisable logos are other features that viewers recollect and keep in their memory.
Outdoor Advertising Magazine said that mobile billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.