Are street posters effective?
There are a variety of ways to communicate with your target market, but one of the most beneficial is by using large posters that can clearly display your message. When used correctly, posters can catch the eyes of many people and make them aware of a product/service. Street posters are a printed promotion of an event, service, product, or idea posted in a high-traffic area, they are a brilliant way to get your companies message out there in front of your relevant target audience, building awareness amongst your target demographic.
So, what is the real impact of street posters? And how do you know if its worth investing in.
We say marketing is always an investment for any company, and street posters are notably the cheapest advertising service offered. The role of a poster is to help in building the awareness of a brand. The engaging poster makes it easier for customers to recognize a brand.
"Pedestrians often recall posters that were removed weeks or even months ago"
Advantages of using street posters:
Creating and distributing posters is a much cheaper form of advertising than radio or print.
You can target specific locations with your posters to increase brand visibility in that area. With poster promotion you can bombard people with imagery, making sure what they see will stick in their heads for longer.
Unlike other forms of promotion, posters can be used to get the attention of exactly the kind of people you need to be appealing to. You can put them up in the ideal locations where your target audience is located, increasing the chance of a positive response. The versatility of posters makes them an ideal form of promotion.
