What is digital marketing?
Digital marketing is the use of numerous digital tactics to connect with customers where they spend a large sum of their time; online.
The primary role of a digital marketer is to manage marketing campaigns promoting a brand and run their daily social media platforms. They have a huge role in increasing brand awareness as well as driving traffic and acquiring leads.
What is the importance of digital marketing?
Digital marketing is an important strategy to incorporate in any businesses marketing plan to captivate your audience and build brand awareness. Social media presence is so common by company’s that consumers now expect it as a way to learn about the product/brand. The average person spends six hours and 58 minutes online per day. Businesses should view this high number as a key to market to their target audience. By doing this successfully, will lead to loyal followers and positive brand recall.
On average, each of us spends 100 days each year online. That’s more than 27% of a year!
So how can businesses use this to their advantage?
As digital marketing is an ever growing market, it’s important that your business incorporates digital marketing in your company tactics and focuses it around your over arching business goals. Therefore, to effectively reach your target audience. Promoting your brand and products doesn’t always have to be displayed as a typical ‘ad’. We recommend that you promote your page organically by posting user generated content and positive testimonials created by users as much as you can. User generated content could consist of users that have posted your product directly or shared a statement about it via social media platforms. Engaging with these types of customers through liking, commenting but most importantly sharing the post is always beneficial as the user will grow fonder of the brand due to the humanistic approach you’ve taken.
By sharing user generated content on your social media platforms will also increase your organic engagement as users will always trust other users voice over the company themselves. This is a reason why it’s important to have a positive presence online, by having a digital marketer onboard they are able to focus on creating positive relationships between users and the brand.
What are the benefits of digital marketing?
- You can focus your efforts on targeting your audience that are more likely to make a purchase.
- Digital marketing is cost effective.
- Digital marketing can improve your conversion rate and leads.
- You can engage with your audience.
